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Skill S12 · Vitrine — Landing Page Art Director

/landing-page-art-director

Plans a landing page section by section — one hero idea, a proof sequence, one call to action — and picks the Vitrine components for each slot with a reason.

When starting a product, launch or campaign page, or when a landing page feels like a stack of unrelated blocks.

A landing page is an argument with one conclusion: the action you want. Every section is a step in that argument. Pick components for the step, never the other way round.

1. Write the argument before any design

Answer in one sentence each:

  1. Who lands here, and from where (an ad, search, a friend's link)?
  2. What do they need to believe to act?
  3. The action: one primary verb ("Start free", "Book a call").
  4. The proof: what makes it believable (a demo, numbers, customers, a guarantee)?

The sections are those answers in order: promise → show it → prove it → remove doubt → ask.

2. Map steps to slots

StepSlotChoose one, e.g. from tryvitrine.dev/components
OrientNavbarmasthead-nav (editorial), or a plain bar for a product
PromiseHerowaitlist-hero, letterform-hero, or local-sky-hero — plus at most one background (silk-field, dusk-mesh, gravity-grid)
Show itProduct momentfeature-trio, step-path, an AI piece like agent-run or prompt-composer
Prove itEvidenceodometer-stats, then-now-stats, voices-carousel, a chart such as pulse-line-chart
Remove doubtPricing / FAQsubtractive-pricing or usage-ruler; focus-faq or search-faq
AskCTA + footerfocus-pull-cta, inline-cta or tideline-cta; sign-off-footer

Check every slug exists in the library before you use it.

3. Restraint rules

  • One signature moment per page: the hero or a showpiece section, not both competing.
  • One moving background at most, behind the hero or the final CTA, never behind body text.
  • One primary button style repeated. Secondary actions are quieter (a text link or hairline).
  • One cursor treatment, if any, scoped to a section that benefits from it.
  • Pick two typefaces and one accent colour; every component is re-tinted to match.

4. Rhythm

  • Alternate dense and calm sections. Give the hero and the final CTA the most space.
  • Each section's heading is a sentence that advances the argument. Read the headings alone: they should make the case.

5. Check

  • First screen at 375px: the promise and the primary action are visible without scrolling.
  • Run /accessibility-pass, /responsive-audit and /performance-pass, then /conversion-ux-review on the finished page.

Output

The one-line argument, the section table with chosen components and a reason for each, and what was deliberately left out.

Featured

01Glassbreak ButtonA solid plate that fractures from one impact point, cracks racing outward as the shards drift apart.04Liquid GlassA capsule of glass that bends what's behind it, carries a specular highlight around its rim toward your pointer, and squashes like a drop of liquid when pressed.07Phosphor Glass ButtonA liquid-glass pill that senses you coming: its rim light turns to face the cursor and the pill leans in to meet it.08Iris ShutterAn async button with a camera iris for a status light — blades close and turn while it works, then open onto the result.
81Atmosphere CardSmoked-glass link cards: colour pooled in the corners, slow contour currents underneath, a field that leans toward you.93Eclipse Event CardAn editorial event plate with an oversized date and an orbital eclipse bleeding in from the right, alive with slow drift.94Specimen CardAn object mounted under glass: hover lifts the pane with a sweep of reflection and swings out a paper catalogue tag.
95Silk FieldDomain-warped light that pours like liquid silk, with an optional glass lens that refracts the flow under your cursor.106IsobarA living weather map — contour lines traced over a drifting pressure field, with your cursor as a system of its own.
151Prompt ComposerA chat composer where attached files tuck into its top edge like tabs in a folder — they rise from behind it when added and sink back when removed. Send turns into stop while the reply streams.157Aura FieldA writing field where colour only exists while the AI is touching your text: the edge becomes a turning band of light and the words are rewritten in place, one by one, out of a soft blur.
205Halftone CTAA tall CTA banner where slow gold paint drifts beneath a fixed halftone grid, visible only through the dots.
212Nocturne Sign-inA single quiet column on near-black with a breathing seam of frost light behind it — email, password, magic link, nothing more.222Sigil Sign-inA split sign-in whose left half grows a geometric mark from your email — the same address always draws the same sigil.
275Voices CarouselA testimonial exhibition: one large quote at a time on frosted glass, crossfading between voices without ever resizing.
279Feral TitleA brutal condensed wordmark — heartbeat in the dark, letters slam in, a gash tears through and the word bleeds.
301 components