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Skill S19 · Vitrine — Conversion UX Review

/conversion-ux-review

Walks the path from first screen to the action that matters, finds where people hesitate or get lost, and fixes friction without dark patterns.

When traffic is fine but sign-ups, bookings or purchases aren't, or before launching a pricing or sign-up flow.

Run this in a real browser at 375px and at desktop width, as a first-time visitor, with the network throttled to "Fast 4G".

1. Name the action and the path

Write the single action that matters and every screen and step between landing and done: hero → pricing → sign-up → verify → first use. Count the clicks and fields.

2. First screen

  • Pass when the screen says what the product is, who it is for, and the primary action, without scrolling.
  • The primary action is the most visible element, worded as an outcome ("Start a free trial"), and stays consistent everywhere.
  • There is one primary action per screen; the others are visibly secondary.

3. Friction audit, step by step

For each step, record:

  • Doubt: what might make someone stop here? Price unclear, commitment unclear, missing proof. Answer it right there with a line of copy, a guarantee or an FAQ entry.
  • Effort: count fields, decisions and waits. Remove optional fields, prefill what you know, and defer what can wait until after sign-up (for example one-field-sign-in or passkey-sign-in patterns).
  • Errors: submit empty, invalid and edge-case input. Errors must be specific, appear next to the field, and keep what was typed.
  • Speed: time each interaction. Anything over ~100ms needs feedback, and anything long needs progress (relay-button-style state).

4. Pricing clarity

  • The price, its period, what's included and what happens at the end of a trial are all visible before sign-up.
  • Comparison takes one glance (subtractive-pricing, usage-ruler), and the recommended plan is marked with a reason.

5. No dark patterns

No pre-checked upsells, fake urgency or countdowns, confirm-shaming, hidden cancellation, or a "No" that is harder to find than "Yes". These lift numbers briefly and cost trust; remove any you find.

6. Measure

Define the event for each step, and confirm it fires once, at the right moment, in the production build. A review without measurement is a guess.

Output

The path map with click and field counts, a friction table (step · issue · evidence · fix), the fixes applied, and the before/after counts.

Featured

01Glassbreak ButtonA solid plate that fractures from one impact point, cracks racing outward as the shards drift apart.04Liquid GlassA capsule of glass that bends what's behind it, carries a specular highlight around its rim toward your pointer, and squashes like a drop of liquid when pressed.07Phosphor Glass ButtonA liquid-glass pill that senses you coming: its rim light turns to face the cursor and the pill leans in to meet it.08Iris ShutterAn async button with a camera iris for a status light — blades close and turn while it works, then open onto the result.
81Atmosphere CardSmoked-glass link cards: colour pooled in the corners, slow contour currents underneath, a field that leans toward you.93Eclipse Event CardAn editorial event plate with an oversized date and an orbital eclipse bleeding in from the right, alive with slow drift.94Specimen CardAn object mounted under glass: hover lifts the pane with a sweep of reflection and swings out a paper catalogue tag.
95Silk FieldDomain-warped light that pours like liquid silk, with an optional glass lens that refracts the flow under your cursor.106IsobarA living weather map — contour lines traced over a drifting pressure field, with your cursor as a system of its own.
151Prompt ComposerA chat composer where attached files tuck into its top edge like tabs in a folder — they rise from behind it when added and sink back when removed. Send turns into stop while the reply streams.157Aura FieldA writing field where colour only exists while the AI is touching your text: the edge becomes a turning band of light and the words are rewritten in place, one by one, out of a soft blur.
205Halftone CTAA tall CTA banner where slow gold paint drifts beneath a fixed halftone grid, visible only through the dots.
212Nocturne Sign-inA single quiet column on near-black with a breathing seam of frost light behind it — email, password, magic link, nothing more.222Sigil Sign-inA split sign-in whose left half grows a geometric mark from your email — the same address always draws the same sigil.
275Voices CarouselA testimonial exhibition: one large quote at a time on frosted glass, crossfading between voices without ever resizing.
279Feral TitleA brutal condensed wordmark — heartbeat in the dark, letters slam in, a gash tears through and the word bleeds.
301 components